Sunday, 15 May 2011

Portfolio Visit - Susan Kane

My second visit was with Susan of Calico Angel. Andrea Lord who introduced us to her as she recommended her as being some body we would benefit from speaking too. She works as an agent for freelance surface designers as well as produce her won work where she sell mainly overseas to America and Japan. She has a studio in the craft center where she sells arrange of different home wears and furniture that she creates.

Her feedback on my work was very similar to that of Andrea Lords and was as follows:

- Very well presented portfolio

- Professional layout and easy to follow

- The 3D element to you work is very creative

- Strong graphic style works well with the sophisticated colour choices

- Really strong progression throughout the portfolio

- Fine detailed and structures are complimented by space well

- Good commercial qualities to designs

- Important to show how the design would be on a product with visualizing like you have, this is very important when selling work.

- The consistency through the portfolio is strong, all holds together well and flows smoothly showing a range of different outcomes.

All together she was very pleased with work both my self and my classmate Lauren showed her. We then went on to discus how we both plan on working together in which she would recommend as she says working in collaboration can be very exciting. She could see how are work would fit together well too. She then explained how she was looking to take on some new freelance designers to her team and after viewing our portfolios and pleased with the standard of them and meeting us that’s she felt we would be appropriate and offered us the opportunity to work with her selling to overseas companies. This was very flattering and pleasing to now that I had been able to produce designs to industry standard and be offered the opportunity to make money from them. This was something I am going to follow through with after I graduate as Susan suggested that we should contact her after our course is finished.

Friday, 13 May 2011

portfolio visit - Andrea Lord

This first of my portfolio visits was with Andrea Lord of &Made. Her studio is in the northern quarter and she produces a range of products from cushions, gift cards and embroidered ornaments. I choice her as a suitable person to visit for many reasons; the first being she is a designer maker which is where I see my self fitting into the industry, her products have a unique style yet remain commercial which is something I want to build on. Also her studio in the Manchester craft center is exactly how I picture myself to be working in around 5 years time and her being only new to the industry and doing so well after 2 years felt she would be appropriate for advice and guidance in the field. He feedback on my work was as follows;

- Exciting finished pieces, good choice of different product makes work individual.

- Strong contemporary colour palettes. Defiantly suited o the stationary markets with graphic style.

- The fine detailed showed consideration in the design and could be brought into products more to give them uniqueness.

- Very sophisticated patterns and its shows talent when applying this to different areas.

- Drawings are very beautiful and are adaptable.

- The portfolio shows good progression and a unique style

- It’s been put together professionally and the branding with the nametag is extremely important and shows good style when showing work to people in the industry.

Altogether the feedback was really positive and she said she dint really have anything negative to say about it. Although she did offer some advice as to try and apply designs to as many appropriate products as u can as this can create a more visually exciting product range. She recommended working as a collaboration as she could see me and my class mate both suited. After this visit I defiantly feel more confident in my work and how to approach people and the questions I need to ask to gain the knowledge that I feel appropriate to after I graduate.

Thursday, 10 February 2011

TWD Accountants

HomeBuildLife- Trend Predictions 2011/2012

Whilst at Spring Fair i as lucky enough to attend a trend seminar held by HomeBuildLife, a intelligence from WGSN. They are the worlds global trend leader across fashion and textiles and have now moved into the realms of interiors and the garden.

Spring Fair International 2011






Today at the Birmingham NEC was Spring Fair, the UK largest home and gift trade show with
300,000 new product launches across 12 sectors and the key trends of 2011 presented by HomeBuildLife.

The event is extremely large spreading out across 20 Halls catering from Home and Gift, Art and Framing through to Fireworks and Toys. As i had limited time and with such a wide range of products to view I specifically wanted to spend the majority of time concentrating on the halls for Home and Gift, Greetings and Stationary. similar to last year there was a lot of very commercial companies that supplied the larger department stores. Although this isn't quite where is fit into the market as i want to be more one of hand made designer maker, it was good to see the quality of product produced by these larger companies. the standard of product was extremely high with sophisticated colour palates, luxurious materials and a sophisticated finish. This was definitely something to aspire to and bare in mind for the competition I will be against once i have established myself. the greetings and stationary sections to the event was interesting to see yet i dint feel this was where i saw my self exhibiting. the products are extremely commercial and there was a lot of large design studios there. However the more hand made greetings cards stood out to me for there individuality and charm against those mass produced and digitally printed. These began to all blend into one with a lot of repetition of motifs and colours.



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