Saturday, 27 February 2010

Trend Report

Naomi Obbard

Trend reports

To begin with what I wanted to bring forward to you, after researching both current affairs and trend predictions is the fact that 2010 marks the 200-year anniversary of Mexico, Argentina, Colombia and Chile. According to ‘trends blog’ and other sources this is set to have a big influence on surface pattern design bringing to it a variety of inspiring cultural aspects such as Ikat and tie dying. Madeline Weinrib, who’s work is featured on the below, is a well known surface designer that has a strong tribal folk feel to her designs created by the method of Ikat dying. A big tribal folk, ethnic theme is set to top the patterns in the near future and colours such as rich reds, blues greens and yellows will be vibrantly penetrated the design world. Leading on from this, indigo resist is yet another future trend prediction in the textile, surface pattern industry that’s is linked in with the South American tribal feel. Indigo is an eye catching blue, and reportedly said to be the new black, this work well in furnishings with resist techniques such as batik. To add to the whole ‘blue is the new black’ water effects are on the rise in textile design for 2010. After the increase in deep-sea exploration as scientific researchers are looking to the oceans for answers to human problem. T he amazing discoveries & species are also inspiring the work of artists, fashion designers, product designers & interior designers who are incorporating water effects into their work. Led and lighting along with origami, pleating and folding are also strong contesters in what are influencing the designers of today.

The floral Drawing Project brief requires one to work within 2 of 4 areas: Fashion, Kids, Interiors, and Stationary. I have selected Fashion and interiors as the basis of my project. I began extensive research on current and future trend predictions in these two area’s and others area’s surrounding these such as stationary and gift wrap. To begin with what I found as one of the more inspiring trend predictions was ‘Urban Jungle’ found on an interior trend forecasting blog.

Above is a selection on images reflecting this trend. An infusion of the subtlety and softness of nature, against the hard edges, and ruggedness of city landscapes. Blending the sharp, blunt protruding urban arena with the delicateness of the organic floras’ and wildlife the rural aesthetics. This has been driven by, the increasing population and increase of space. Drawing in the necessity to introduce the rural values into the every growing cities making a better co-existence.

“Hypernature transports the freshness of nature to the big city

Here, fresh, urbane colours are combined with shades of smog. This brings a new strength and energy to city life and creates harmony involving sensuality and innovation. Hypernature builds on transparent materials with natural fabrics like soy and bamboo. Thanks to the use of tone-on-tone embroidery, Beneficial innovations gives somewhat modern, rational elements a hint of warmth and is sensual and ingenious as a result. In Organotech a touch of freshness makes the symbiosis with nature evident. Hybrid materials bring more poetry to the furnishings, creating shadow effects through the layering of fabrics and light. Layering reality transports a creation consisting of soft, bright, luminous structures, layers and delicate sensory illusions, the emphasis here being on bringing reality and poetry closer.”

This quote found on the cosmoworlds trendsetter website, influenced by what was publizied at Heimtextil strongly links in with the earlier prediction I had found, and I feel that this is something I feel enthusiastic about to bring into my work.

Friday, 26 February 2010

Design In Context (Floral Drawing Project)

22-02-10 We were given out first live brief. titled Floral Drawing project.

Jane Lackey

Jane Lackey is an artist I looked to for inspiration in m previous project several times. She work with a limited colour palate of mainly off white tones. working with layers of paper an fabrics with stitch and applique. I personally like the subtlety in her work and this is something i would to bring to my own work. Lackeys work is based on our physical system. I feel that this strong subject bring a high level of quality to lackeys designs from the broad and extensive research that surround this subject matter, this is something I will be looking to bring into my work further to develope it and bring more meaning and depth to me designs.

Thursday, 25 February 2010

Spring Fair 2010 - Birmingham NEC

On the 09/03/10 I attended the Spring Fait hosted at the Birmingham NEC. Over 71, 000 buyers attended Spring Fair this year sourcing products from thousands of exhibitors. It is one of the most important events of the year for designers companies and crafts people ranging form fashion, jewelery, interiors, greetings and stationary. The NEC is a large venue and the spring fair event takes up the whole of it. I focused mainly on just exploring both the stationary and interior sectors of the events, as i was only able to attend on the one day and had limited time to explore the event. I was very impressed and taken back my the vast amount of designers our there all with there own individual style the competition in the stationary and greetings card industry is vast, yet after speaking to several of the exhibitors they said its is a good industry to get as in the current economic climate its one of the few industries that is vastly growing.

After spending hours strolling up and down the isle and studying each stand well i had discovered a few themes thats were apparent in the designs. Bright tropical colours seemed to be a a strong aspect to a lot of the designs, there were still some pastel shades in collections yet these were limited. Topical pinks and purples ran through out different stands and where the key colours thats brought collections together. Russian dolls and folk art where a popular theme in some collections. what i found and liked most was that most card designs seemed to be limited and minimal complimenting the bright colours. Silhouettes and flat shapes were key motifs and i some designs were taken further by adding cut out to the deign which seemed to be another increasing aspect in the greetings card sector and gave some of the designers and edge to there work which seemed to attract more buyers to there stands.

Wednesday, 17 February 2010

Visiting Lecturer - Helen Latimer

Helen Latimer, a freelance fashion designer gave a talk to my class in college today. Although at this stage fashion design isnt something that appeals to me as a future career I still went along as i feel in beneficial to look beyond just my interests in interiors and stationary and see what advise as a freelance designer she mite have. She Graduated from doing fashion design she has since gone on to work for companies such as Umbro, Ring spun, Focus International, United Textiles and Cotton Traders. she talked mainly about her portfolio and how to improve your portfolio when taking it to interviews. in hers she had variety of pieces of work and said that its good to show how you can apply yourself in different ways all to a high standard and show off all your skills as a designer. don't just take finished designs or products, show that you can draw as this is a fundamental skill in the design industry. Show that you have a clear understanding of you work ad how it would be applied show size's and measurement ad that you can visualize the structure or repeat. all these will help improve your portfolio and show of your kills better to a company as its clear of what your knowledge is and that they wouldn't have to train you up.

She did them go on to talk about fashion design and the technicalities to garment structures and the problems you incur when designing for fashion which was a little less relevant to me however on the whole her talk was extremely helpful and the 2 key points of advise she gave was to not file away inspiration. always refer back to imagery you find inspiring and keep it on show at all times other wise you will forget it and you designs will lack excitement. lastly is that she works mostly with illustrator, ad that most of the companies she has worked for prefer this program as it is better quality. This isn't the first time i heard this advise and is something to think about using in my work more often both to improve the quality of my work and my skill in the program if its something i will inevitably be using when i graduate.

Visiting Lecturer - Alex Russel

In college we were lucky enough to have the successful surface pattern designer Alex Russel come in an give a talk to us. as well as lecturing at Manchester Metropolitan University, Alex has been designing for both interiors and fashion for many years. Originally from Dorset then studying printed textiles in Manchester. he went on to teach at Nottingham Trent University. In 2000 he them moved with his wife to Belgium an set up his own design business designing for the European market. He then later was selling to againcies across the world the such as chicago and Amsterdam. it was Levi's in Brussels that got him his first big break in the industry and he has gone from stregnth to streghtn since then.

For me this talk by Alex has been one of the most helpful to myself out of all the visiting lectures we have in college. With Alex doing exactly what our cause is designed to help us to it was extremely relevant an he was able to give us a lot of helpful advise. He him self has a very varied style adapting to a lot of different ways he said it is best to try and design in as many different ways as possible. this will help widen your buyers and earn you more money. Along with most other designers I have spoke he also said how the use of illustrator an photo shop are must have when deigning and that illustrator is becoming more and more sort after. its best to do a bit of research on the company that you are designing for, try and find out what designs style they have so as your designs are to there taste and you want disappoint them. try and not jus look at existing fashion and textile designs for inspiration. look every where and any where find some thing that makes your deigns different from the rest and stand out. He designs to a fast pace producing a collection of designs over 2 days. This is something i will bare in mind when producing designs in college as time scale i should be working to. Yet he did say that if you work freelance a lot of your time is also spent managing your business and less time designing. this is something to think about when i leave weather i want to work for an existing studio where the financial side to it is taken care of.

Alex's top tips
> Think international, work abroad to widen your audience and improve how commercial your designs are.
>never mess with copy write, be original as stealing someones Else's style or work can cost you a lot of money.
>look outside fashion and textiles for inspiration bring other elements to your work to add more creativity to your designs.
>think about your work space and materials utilize them to the maximum.
>studio space inst expensive and may worth investing in if its a more productive way of working.
>be aware you have to work very hard and long hours to achieve well, but most importantly try to enjoy your work as enthusiasm show through in both yourself and your designs.

Draw out

Draw out

Draw out

Draw out

I started experiment straight away being inspired bu the imagery i had found on cages.

Design In Context (Draw Out)

After a long christmas break i returned back to college mid january to be greeted with yet another brief. Titled "containment" and draw out being a sub heading. I firstly be
gan general research on containers and containment. what stud out to me most w
as the idea of something being help or trapped. I also research from this the idea of entrapment. what stood out to me and I found most in
spiring was cages. i like their 3D element and the linear quality they

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